

Three days to whet your appetite for BA Life 2025
What better way to get you in the mood for the main event than three bite size starters...
This year, we have something for you to enjoy on each of the three days leading up to your BA Festival in a Day. With plenty of insights, entertainment and of course Business Analysis wholesome goodness, all in bite-sized chunks, you can feed your brain in readiness for the action-packed full day when it comes.




THREE DAYS TO GO | Pre-Event 1
Monday 21st April 2025
For more details of the main event, have a look at the full schedule of 3 keynotes, 35 first-class speakers
and 4 parallel tracks of presentations. Alternatively, just click the big green button below and grab your ticket now!
TWO DAYS TO GO | Pre-Event 2
Tuesday 22nd April 2025
ONE DAY TO GO | Pre-Event 3
Wednesday 23rd April 2025
The 'freaky' fix for
broken meetings
Paddy Dhanda & Chris Thomason
Are your work meetings broken? Not because of bad agendas, not because people aren't engaged, but because they aren't actually designed to deliver real value...
In a special edition of the popular Superpowers School Podcast, Paddy Dhanda discusses how to fix broken meetings with 'Freaky Thinker', Chris Thomason. As you will hear, it's time for a rethink!
Demystifying AI for
Business Analysts
Thando Jacobs
Sometimes it's better to go back to square one and look at the basics. You can then truly understand what something means and what you can do with it. Never is this more true than when considering AI and how Business Analysts can use this powerful technology.
Thando Jacobs explores the depths of AI and shows the opportunities it presents for BAs to thrive.
Why mentoring matters
for all
James Dean and friends
In several quick sound bites, five expert BAs from across the world explain how and why mentoring matters for all involved. As you will hear, the opportunity for growth is not just for the person being mentored, but also for the mentor too.
James Dean is joined by Rohit Thakur, Linda Parker, John Wisner and Kennedy Osigwe.



