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Mark Bruins

Mark Bruins has over 42 years of experience in the IT industry and has worked as a Business Analyst and Project Manager since 2009. He has held more than 25 professional I.T. roles across multiple sectors and countries. Mark is the founder of BA Masterminds, where he supports Business Analysts in developing their careers and improving professional outcomes. 

With a background in teaching and curriculum development, he brings a practical and people-focused approach to career development. Mark regularly contributes to Business Analysis communities and is passionate about helping practitioners better understand and communicate their professional value.

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Capco

Capco is delighted to be once again sponsoring BA Life 2026, the world’s largest virtual conference built for Business Analysts, by Business Analysts. As the largest management consultancy dedicated to financial services, the Business Analysis discipline forms a core part of our business, and we are committed to supporting the development and growth of our extensive Business Analysis community across our global regions. 

This year, as Gold Sponsors, we are pleased to have our UK Head of Business Analysis and Process Excellence, and host of the ‘BA Insights’ podcast, facilitating an exclusive workshop on ‘The art of enjoyable analysis’ alongside Claire Chaundy. Additionally, on the Tools & Tech track, we have Martin Lee and Christie Lau, specialists from our Product & Experience capability, discussing how to amplify your BA toolkit with design thinking AI. 

We look forward to another memorable event this year and can’t wait to see you at one of our sessions or at our dedicated Capco booth, where we can share a virtual coffee and chat about all things Business Analysis.

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Kathy Berkidge

With a background in software development, Kathy is a BA professional with over 30 years of experience in I.T.  She is an APMG and ICAgile certified trainer and delivers business analysis and agile training and coaching services to many organisations in Australia and around the world, including large corporations and government departments. 

Kathy works with teams and organisations to implement practices that improve teamwork, increase innovation and deliver better customer value.

She is passionate about seeing people, teams and organisations succeed and thrive in an environment of collaboration and harmony. 

Kristy Dean

Kristy Dean is a passionate advocate for emotional intelligence and effective remote collaboration, with a strong track record of building high-performing, geographically dispersed teams.

A global conference speaker, she has shared insights with diverse audiences worldwide, deepening her understanding of modern leadership challenges and opportunities.

Her experience with organisations such as Kodak and BT has honed her Business Analysis capabilities, and her career includes successfully establishing and leading new business functions and cross-functional global teams.

Kristy champions compassionate, inclusive workplaces and as a certified EQ-i 2.0 & EQ 360 Practitioner, she helps individuals and teams unlock their full potential to thrive together.

Julia Newell

With a successful career as a Business Analyst of over 20 years, Julia sees herself as a trusted pair of hands who lives life to her own high standards and will persist long after others have given up.

When she's not spending precious time with her husband, two sons (at university) or two cats, she can be found listening to BA podcasts, volunteering for IIBA UK Board, participating in IIBA UK’s Mentoring programme and of course, busying away with BA Life!

Julia is a co-founder and director of BA Life and the winner of "The Unsung Hero Award" at this year's Scotland Women in Technology awards.

Linda Parker

With over 30 years of experience as a Business Analyst across a variety of organisations, both commercial and public sector, Linda is the perfect person to have at the BA Life helm ...particularly, given she was the European Business Analyst of the Year in 2019.

Currently, as a contractor, Linda works at the Scottish Government, and when she isn't busy with BA Life, she mentors other BAs, runs half-marathons and has fun with her hubby and two dogs.