TBC

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Amazing Speaker

This wonderful speaker will inspire and enthral you.

...more details to follow shortly!

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Amazing Speaker

This wonderful speaker will inspire and enthral you.

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Ketty Lawrence

Ketty Lawrence is a strategic delivery practitioner, designing and delivering programmes that support Scotland’s economic growth through skills development, employment and inclusion. Ketty has worked across national and regional skills investment programmes, created a range of talent pipeline initiatives, and led government backed programmes to increase gender diversity and neurodiversity. She brings industry, public agencies, education and third sector together to drive action forward.

 

Ketty is part of the Digital Inclusion Alliance innovation community bringing organisations together to tackle structural barriers contributing to digital exclusion.

 

Ketty is also Vice Chair for Scotland Women in Technology (SWiT) – a charity that exists to champion, celebrate, and invest in women across technology professions.

Dr Kitty Hung

Kitty is a member of the International Institute of Business Analysts, a BCS Chartered IT Professional (CITP) and a Fellow of the British Computer Society (BCS). She has undertaken a number of public Speaking engagements, including speaking at the BCS, BBC, DWP, and BA Conference. 

Her book, entitled ‘Business Analysis in the era of Generative AI’, was Amazon's #1 Best Seller book in that field when it was first published in February 2024.

She gained her PhD in Computer Science from the University of Sheffield, UK, in 1999. She has over 26 years of experience with a career spanning business analysis, project management and business consultancy roles at various prestigious organisations, including Cell Structures, London Business School, London Metropolitan Police, Capita, Raytheon Technologies, and AtkinsRéalis.

Dr Penny Pullan

Penny is well known in the BA world as an expert into creative collaboration for our time. She's written a number of books such as 'Virtual Leadership', 'Making Workshops Work' and she edited 'Business Analysis and Leadership'. Penny works with leaders and teams who are grappling with tricky change, especially in the world we work in today. Teams find that clarity, creativity, connection, collaboration and confidence grow when they consult Penny.

Penny has recently completed a Masters Degree, focusing on Ethics, and completed research into the 'Ethics of Inclusion'. So, today she brings her substantial BA experience together with her ethics learning into play for the BA Life AI Ethics panel.

More panellists

Other expert panellists will be announced soon.

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Fanastic Facilitator

This wonderful speaker will inspire and enthral you.

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Patrick Giwa

This wonderful speaker will inspire and enthral you.

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David Beckham

David enjoyed a 33-year career in Financial Services at Aviva. Starting his journey in policy administration he moved into IT where he discovered post-it notes and brown paper, subsequently spending several years on numerous change programmes. 

After being diagnosed with early onset Parkinson’s Disease in 2010, David gravitated toward training and developing others, and sharing his experience of dealing with change.

He has presented at many conferences and events and has had various articles published on BA topics. 

Leaving Aviva in 2019 he continues to influence the BA profession as a speaker, thought-provoker and passionate advocate of the role. 

Jason Valentine

Jason has over 34 years of experience at Aviva, with 22 years specialising in business analysis. After starting in frontline and regulatory roles, he transitioned into change management, delivering diverse projects including new propositions and operational transformations. 

A recognised mentor and coach, Jason supports aspiring Business Analysts and champions the profession through internal initiatives. He is a frequent speaker at industry events, including the Business Analysis Conference Europe, and external webinars, sharing practical insights on business analysis and change delivery. 

His passion for the profession makes him a trusted voice and advocate within the business analysis community. 

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James Dean

James is a confident and motivated Business Analyst with 8 years’ of experience across corporate registries, life sciences, and energy. Passionate about advancing Business Analysis, he mentors professionals at all career stages, helping them refine skills and transition into the field. Specialising in requirements elicitation, process modelling, and optimisation, James simplifies complex concepts and leads practical workshops. 

He holds a BSc in IT Management, ECBA and AAC certifications from IIBA, and a PSPO I from scrum.org. As President of IIBA Ireland, he shapes strategy, organises events, and mentors others. A 2024 & 2025 IIBA Volunteer of the Year finalist, James actively contributes to the profession. 

Outside of work, he’s a dancer and a twin!

Gustavo Vizzoni

Gustavo is a results-oriented Senior Business Analyst with nearly 10 years of experience delivering business and data analysis initiatives across banking, fintech, and leasing in Latin America and Europe. He combines strong analytical skills, strategic thinking, and cross-functional collaboration to align operational models with business objectives. 

Gustavo excels at translating complex requirements into actionable insights that improve efficiency, ensure GDPR compliance, and drive digital transformation. 

He has extensive experience working in Agile/Scrum environments with distributed, cross-functional teams.

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Amazing Speaker

This wonderful speaker will inspire and enthral you.

...more details to follow shortly!

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Amazing Speaker

This wonderful speaker will inspire and enthral you.

...more details to follow shortly!

Watch this space. 

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Amazing Speaker

This wonderful speaker will inspire and enthral you.

...more details to follow shortly!

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Firstname Surname

Hannah is an enthusiastic Business Analyst based in Wellington, New Zealand with more than a decade of making stuff happen!

Hannah is particularly fond of untangling big messes! You'll find her on large programmes, driving big chats about gnarly problems, making work friends, and caring for all the messy details involved in delivering big solutions.   

When she's not contracting as a Senior BA, she writes and talks about all things Business Analysis! 

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Nataliia Petryshak

Nataliia Petryshak is an experienced IT Product Manager and Business Analyst with over 13 years of experience across diverse industries, including IT product development, SME banking, and financial analysis. Her adaptable approach has enabled her to excel in various project phases, from initial concept to successful launch, in both startup and corporate environments.

She is a true detective at heart, with a passion for uncovering real needs and solving complex problems. As a trainer, lecturer, and mentor, she shared expertise in Business Analysis and Product Management, supporting Women in Tech globally, Ukrainian IT companies and mentoring Ukrainian scientists through the Seeds of Bravery project.

Nicola Canfield

With over 15 years Business Analysis experience within financial services, Nicola is currently a Lead Business Analyst at Atom Bank, currently the UK's highest rated bank on Trustpilot. 

She specialises in the commercial lending domain, supporting a value stream of features for small to medium businesses. 

Within the BA practice, Nicola supports the development of the team, trialling new tools and techniques to strive for continuous improvement and success.

Cat Millar

Cat Millar is a Business Analyst in Registers of Scotland’s Digital, Data & Technology (DDaT) directorate. 

After starting as a Registration Officer 17+ years ago, she moved into DDaT ten years ago and has since worked as both Product Owner and BA. She is currently part of the Data Domain, and is supporting the development of a Data Warehouse and external reporting automation.

She is also leading the BA Community of Practice’s transition to Blueworks for consistent, centrally managed process mapping.

More coming soon

Other expert panellists will be announced soon.

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Kristy Dean

Kristy Dean is a passionate advocate for emotional intelligence and effective remote collaboration, with a strong track record of building high-performing, geographically dispersed teams. 

A global conference speaker, she has shared insights with diverse audiences worldwide, deepening her understanding of modern leadership challenges and opportunities. Her experience with organisations such as Kodak and BT has honed her Business Analysis capabilities, and her career includes successfully establishing and leading new business functions and cross-functional global teams. 

Kristy champions compassionate, inclusive workplaces and as a certified EQ-i 2.0 & EQ 360 Practitioner, she helps individuals and teams unlock their full potential to thrive together.

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Sarah Burne James

Sarah is a Solution Architect and AI Engineer with a strong background in technical leadership. With certifications in Solution Architecture and Data Science, and an MSc in Speech and Language Processing, she excels in guiding teams through complex projects. 

She prioritises work-life harmony and fosters inclusive collaboration, particularly supporting early career professionals. She is building IBM's presence in Scotland and advocates for neurodiversity and mental health action.

Outside work, Sarah volunteers as a Brownie leader and is learning British Sign Language to promote inclusion in tech for the Deaf community.

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John Wisner

John is a Managing Principal at Capco London, specialising in business analysis best practice and enterprise business process design & implementation.

An expert in business process best practice, BA & process centre of excellence design, functional architecture, BA in GenAI, CLM  and the SDLC. He is the UK Consulting lead for business architecture, analysis and process excellence. John was nominated for the IIBA Business Analyst of the Year in 2022.

He hosts a Business Analysis focused podcast (BAInsights) and has presented at various BA conferences worldwide.

Claire Chaundy

Claire is a Senior Business Analyst at Macfarlanes LLP with over seven years’ experience in business analysis and fourteen in knowledge management. In her session on exploring BA techniques to increase enjoyment at work, she will contrast her experience as a lone in-house BA with her co-presenter’s perspective from a large consultancy community. 

Claire sits on Macfarlanes’ Disability and Wellbeing Network steering committee, advocating for mental health support and inclusion for colleagues with disabilities, neurodivergence, and long- or short-term conditions. She is neurodivergent and passionate about creating inclusive, human-centred workplaces. Outside work, Claire enjoys playing blues piano and art.

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Dr. Carlos Pullen-Ferreira

Carlos is a senior leader in transformation, change, Business Analysis, PMO, and strategic delivery, with over 20 years of experience across airline, financial services, technology, operations, people, commercial, supply chain and regulated industries. Proven track record in leading large-scale enterprise-wide governance for portfolios and transformation programmes.

Skilled in Agile/Lean leadership, value stream definition, customer journey optimisation, and benefits realisation. Holds a Doctorate from Durham University and an Executive MBA from Henley Business School, with a strong track record in building high-performing teams and driving strategic outcomes aligned to long-term customer value.

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Mark Cross - BA of the Year 2025

Mark Cross founded Envista Consulting, where he serves as principal consultant, and developed the Three Steps Left framework. 

He established and is the regional chair of the IIBA's global special interest group for cybersecurity, whilst actively volunteering with the UK chapter. Mark also sits on the council of the British Computer Society and regularly speaks at international conferences on collaboration between cybersecurity and change teams. 

As a proudly autistic IT professional, Mark is a keen advocate for the benefits of neurodiversity in the workplace. 

Joanna Masraff (aka 'Pirate Jo')

Jo is on a mission to live more sustainably and to help people/businesses to do it too.

As co-founder of Green PO, she believes that turning every product person into a green product person is pivotal to this, and as Pirate Jo she uses her expertise as a coach and agent of change to help in the most urgent transformation of our time.

A connector of patterns and people, a challenging questioner and reframer: Jo creates spaces for people to take action in difficult circumstances, while enabling everyone to be human and love themselves more.

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Sathpal Singh

Sathpal has a 25+ year journey in the tech industry. He operates at the intersection of software, digital product development, agile practices and community building. With a strategic focus, he loves to solve customers’ problems as Chief Value Officer of Green PO and a Green Software Practitioner, changing the sustainability narrative to show its competitive advantage.

He is also Chair of BCS’s Agile Methods group, Organiser of Future of Work Scotland meetup, an international keynote speaker and Professional Kanban Trainer.

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Michelle Tillis Lederman, CSP SCC

Michelle is an expert on workplace communications and relationships.

Named by Forbes as one of the Top 25 Networking Experts, and one of the Top 30 Communications Professionals in the World by Global Gurus. Michelle is an accomplished speaker, trainer, and MG100 Executive Coach. She is CEO of Executive Essentials and author of four books, including The Connectors Advantage and The 11 Laws of Likability. 

A former finance executive and NYU Professor, Michelle is a regular in the media, appearing on NBC, CBS, Fox, NPR, the Wall Street Journal, NY Times, CNBC, and others. Michelle is known for helping people work better together and advance their individual impact.

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Steph Wright

Steph has a diverse background ranging from astrophysics to genomics in academia, film & TV, and the third sector.

A leader and advocate for ethical, inclusive and responsible AI, she was instrumental in the development and delivery of Scotland's national AI strategy. Co-Founder/Director of Our AI Collective, Steph was recognised as one of the 100 Brilliant Women in AI Ethics and one of the Top 10 Women in Tech in Scotland in 2023, and was named in the 2025 Digital Leaders AI 100 UK list. 

She was also awarded the 2024 DataIQ Award for Data & AI For Good Champion.

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Laura Brandenburg, CBAP

Laura is the founder of Bridging the Gap and author of The Value-Driven Business Analyst and How to Start a Business Analyst Career. Through The Business Analyst Blueprint® training program, she’s helped thousands of professionals build practical, real-world skills.

Laura also facilitates the Sustainability Exchange, a peer group for BA-aligned professionals, and actively supports regenerative agriculture and climate-focused projects that restore ecosystems, promote resilience, and help repattern broken systems.