Developing digital talent

Andrew Barnett

Welcome to a day packed full of BA goodness!

From start to finish, the day's schedule is full of fantastic content from the world of Business Analysis ...and with 35 brilliant speakers, there's so much choice! 

Each presentation is delivered by an expert in their field and capped off with a '10 minute Q&A' session, giving you the opportunity to interact with each presenter directly.

You have three parallel tracks of presentations to choose from, along with a fourth track of workshops (see special note below), how you hop through these is entirely up to you. Both the morning and the afternoon segments kick off with a keynote presentation and the day is rounded off with a final keynote we call the 'Fireside Chat'.

The tracks

Tools and Techniques: Just like all great professions, Business Analysis has a potent toolkit and array of techniques, from ‘classics’ to the latest innovations. Your feedback from BA Life 2024 was positively overwhelming, you told us you wanted to hone your skillset and update your expertise, so this track is back by popular demand. Let's face it, you can never have too many tools for the job!

Schedule of the day

Below you will find the full schedule of the day, to know more about each session and its presenter, simply click the relevant box...

THE HUMAN TOUCH

AI+

WORKSHOPS

Requirements are breadcrumbs... 

Watch out for birds!

Hannah Pearson-Coats

WELCOME TO BA LIFE 2025 | Linda Parker from BA Life

Partnering with AI:

The Business Analyst's new copilot

Pete Kemp with Liam Harrison, Josh Degg & Alexa Dixon

I'm a BA - not a bot! 

Why AI will never replace us

Kathy Berkidge

Balanced scorecard:

The one for all

Iurii Gomon

Mentoring matters: Elevating your BA career

James Dean with Fae Marcano, Imtiaz Kaderbhoy, Janice McNamara & Gustavo Vizzoni

A tale of fire and AIs

Mark Cross

BREAK | 10 Minutes

BREAK | 25 Minutes

'Freaky Thinking' for BAs

Chris Thomason

Neurodiversity during the onboarding process

Nicola Pinkney and Paul Haywood

In a world of whizzy AI, why traditional structured data design still matters

Alan Howie

LUNCH BREAK | 70 Minutes ...with 'halftime entertainment'!

No workshop...

Choose one of these instead

KEYNOTE PRESENTATION 2 | Angela Wick

Futureproof your future!

BREAK | 10 Minutes

Navigating global and hybrid working models 

for BA success

Penny Pullan

Improving BA's decisions through behavioural science

Martha Ferez

Unlocking the future:

AI's transformative impact on financial services

Amit Thawani

Case modelling using CMMN

Nicola Canfield

Stakeholder engagement for BA success

Emal Bariali

AI and BAs

Thando Jacobs with Fabricio Laguna, Laura Brandenburg, Vivienne Onwuocha and Nelson Uzenabor

BREAK | 10 Minutes

THE FIRESIDE CHAT | John Wisner

BA Insights: Turning the tables - with Julia Newell

AFTER EVENT | TBC

Title: TBC

CLOSING THE DAY & THANKS | David Strachan from BA Life

With such a fantastic line-up of experts I'm sure you'll agree BA Life 2025 is going to be an amazing 'BA Festival in a Day', so what are you waiting for? ...Click the button below and grab your ticket now!

YOU GOTTA SPIN IF YOU WANNA WIN!

Join volunteers from IIBA UK, IIBA Ireland

and YBA as they battle for the only BA

title that matters: Quiz Champions

of BA Life 2025! Hosted by every

BAs favourite Quizmaster,

Sean Murphy, it's time to

spin that wheel!

TOOLS AND TECHNIQUES

The Human Touch: Since the inception of BA Life, The Human Touch has been a consistent and much-loved feature of every conference, and this year we are focusing on furthering your BA career and self-development. With speakers from across the world of Business Analysis, this is your opportunity to delve deep into what it takes to be the best BA you can be.

AI+: Artificial intelligence is no longer a mystical buzz term, it is now a reality with a direct impact on our roles as BAs. Add to that the ever-increasing pressures of Cybersecurity and ‘the future’ has landed with an undeniable loud bang! From the ethical minefield to new powerful tools to the importance of privacy, this track offers the smart Business Analyst a wealth of cutting-edge knowledge.

Workshops: This year BA Life is hosting two interactive workshops each lasting 1.5 hours. These exclusive workshops with experts in their chosen field are open to a limited number of people. So that all BA Life 2025 attendees have a fair chance at securing a place on a workshop, we will not open the reservations until four weeks before the event. Keep an eye out for that all important email!

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KEYNOTE PRESENTATION 1 | Sara Cox

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Adapting to change: The evolving role of BA's in the age of AI and digital transformation

Lungile Mnguni

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Leading from the front: Lessons in decision making, leadership, and resilience from a professional Rugby Union Referee

OR

AI+

Empower, connect and innovate: 

Building a lasting BA Community of Practice

The Registers of Scotland: Russell Wilson, Milena Tupadlo, Lyn McCauley and Sara Hubbert

CHOOSE

ONE

WORKSHOP

YOU GOTTA SPIN IF YOU WANNA WIN!

Join volunteers from IIBA UK, IIBA Ireland and YBA as they battle for the only BA title that matters: Quiz Champions of BA Life 2025! Hosted by every BAs favourite Quizmaster,

Sean Murphy, it's time to spin that wheel!